Marketing Strategies

Your Property, Your Strategy

At Ray White Next Step, we understand that selling your home involves more than just putting a ‘For Sale’ sign on the lawn. Choosing the right marketing strategy is crucial to achieving the best possible result. We use four main strategies for real estate sales in New Zealand:

1. Sale by Exclusive Agency

In this approach, you appoint us as your exclusive agents for a set period. We are committed to actively marketing your property for sale.

• The property can be marketed with or without a predetermined asking price.
• The terms of the final contract are open to negotiation with the buyer.
• This method is often preferred if you are not in a hurry to sell and are willing to wait for the ideal buyer.

Things to consider:

• Setting a fixed asking price can limit your potential. Buyers will often offer less but rarely more than the listed price.
• An over-priced home can deter buyers and negatively affect the final sale price.
• The lack of a deadline can reduce a buyer’s sense of urgency, as the only pressure comes from their personal circumstances or general market conditions.

2. Sale by Public Auction

Widely recognized as a highly effective method, an auction can achieve a premium price for your property in the shortest possible time. This is because:

• No Price Limitation: Your property is marketed without a fixed price, which removes the risk of underselling or being negatively impacted by an over-priced listing.
• Strong Marketing: An auction campaign demonstrates a clear commitment to sell and uses a targeted marketing program to reach motivated buyers.
• Urgency: A set auction date creates a sense of urgency, giving buyers ample time to complete their due diligence and arrange finance.
• Competitive Environment: On auction day, buyers can see their competition, which builds a competitive and emotive environment that often results in a premium sale price.
• Unconditional Terms: The sale contract is on your terms, with no conditions from the buyer.

3. Sale by Tender

The tender process has a similar marketing concept to an auction but allows both the vendor and purchaser to maintain confidentiality.

• How it Works: The purchaser completes a form of tender and submits it with a preliminary deposit by a specific closing date.
• Your Control: As the seller, you can choose to accept, reject, or negotiate with any tender you receive.
• Disadvantages: A purchaser may include conditions with their offer, which can lead to extended negotiations. New Zealand law prevents the vendor from accepting offers before the tender closing date. This can be a risk, as a conditional sale may fail to become unconditional.

4. Sale by Set Date of Sale

This method is very similar to the tender process but offers more flexibility.

• Standard Contracts: All offers are written on a standard Law Society Sale and Purchase agreement.
• No Restrictions: There are no specific requirements regarding a deposit or locking in offers after the closing date.
• Flexibility: You have the option to accept offers before the set closing date, and all parties will be notified. All offers are handled and negotiated by the salesperson.

Ready to sell contact us today